Vision, Mission and Values

Black Swan’s Vision

Our vision is for Black Swan to be at the forefront of Australian theatre, earning critical acclaim, attracting capacity audiences and offering our diverse community rich, meaningful theatre experiences.

Black Swan's Mission

Our mission is to produce theatre of exceptional quality that celebrates life, while entertaining and enriching the hearts and minds of Australians.

Our Artistic Vibrancy imperatives are:
Diversity in programming, with ‘excellence’ the key driver
Engagement of outstanding performers, directors, designers and other ‘creatives’
Fostering new and emerging talent
Commissioning new works by Australian writers
Industry leadership & collaboration with other arts companies and organisations

Core Values

Quality
We will strive for the very highest quality in everything that we undertake, whether it is what we present on stage or our administration systems and people behind the scenes.  We will seek innovative and creative solutions with a commitment to customer service and continuous improvement.

Diversity
We will value, respect and utilise individual and group differences amongst our employees and within Australia’s diverse community.

Community
We will actively engage with our community showing leadership and support for the development of the arts sector and the welfare of our colleagues.  We are committed to developing our programs and services to increase our community participation and reach.